!
Critical: Spotify Monthly Listeners dropped 5% last 30 days. IG link tap rate at 0.004%. Social-to-streaming funnel is broken.
Platform Metrics
Auto-updates from APIs. Click any number to edit.
Spotify Listeners
412,141
Target: 500K by April
-5% last 30d
Manual
Spotify Followers
70,349
Target: 100K by July
+24.4% 90d
Manual
Instagram
417,650
Target: 500K by July
+23% 90d
Manual
TikTok
175,700
Target: 225K by July
+0.43% (DEAD)
Manual
YouTube Subs
88,900
Target: 150K by July
+25.3% 90d
Manual
Fan Conversion Rate
17.07%
Industry avg: 8-15% (ABOVE AVG)
+12.6% 90d
Playlist Reach
6.19M
Target: 10M by July
+19.1% 90d
IG Link Taps (30d)
645
Target: 3,000+
0.004% (CRITICAL)
Geographic Breakdown (Spotify)
Houston33,400
Dallas28,900
San Antonio (HOME)28,100
SA is flatlined. Houston leads his hometown.
Audience Demographics
Male62.8%
Female37.2%
Ethnicity: White 38% | Black 37% | Hispanic 13% | Asian 11%
Core Age: 25-34 (43%) | 18-24 (38%)
Top Countries: US 77% | Brazil 2.6% | Mexico 1.9%
Core Age: 25-34 (43%) | 18-24 (38%)
Top Countries: US 77% | Brazil 2.6% | Mexico 1.9%
Top Spotify Tracks
| # | Track | Pop |
|---|---|---|
| 1 | Let Go of My Cup (ft. That Mexican OT) | 50 |
| 2 | Bad Bad Bad | 47 |
| 3 | Once In A While | 46 |
| 4 | Hopscotch (ft. Z-Ro) | 40 |
| 5 | Save Me (ft. Mike Clark Jr) | 39 |
| 6 | All Bizness | 37 |
YouTube Top Videos
| # | Video | Views |
|---|---|---|
| 1 | Texas [Official Music Video] | 7.3M |
| 2 | HEAVY [Official Music Video] | 3.5M |
| 3 | Texas (Remix) ft. Lil' Keke & Paul Wall | 2.3M |
| 4 | Gorilla Walk | 1.1M |
| 5 | Pressure | 1.0M |
| 6 | Medication | 997.8K |
Upcoming Events
Shows, studio sessions, meetings, releases
Upcoming
No events yet. Click "+ Add Event" to get started.
Google Calendar
Loading calendar...
Show Calendar
Performance dates and tour schedule
| Date | Venue / Event | City | Type | Guarantee | Status |
|---|
Add shows using the event form above
Content Calendar - This Week
Every post must connect to music.
MON
TUE
WED
THU
FRI
SAT
SUN
Lifestyle Reel
IG ReelTikTokStudio Snippet
IG StoriesTikTokBTS / SA Content
IG ReelTikTokFan Interaction
IG StoriesTikTokFOEMOB FRIDAY
ALL PLATFORMSYT ShortMusic Focus
IG PostTikTokPersonal / Rest
IG StoriesWeekly Content Scorecard
Source: Manual
Metric
Target
Actual
Status
TikTok posts this week
5+
-
Due
IG Reels posted
3+
-
Due
FoeMob Friday posted
1
-
Due
YouTube uploads
1+
-
Due
IG Stories (daily)
7
-
Due
Posts with streaming CTA
100%
-
Due
IG Link Taps (weekly)
200+
-
Due
FoeMob Friday Tracker
Source: Manual
| Episode | Date | Topic | IG Views | TT Views | YT Views | Status |
|---|---|---|---|---|---|---|
| EP 01 | Feb 21 | - | - | - | - | Scheduled |
| EP 02 | Feb 28 | - | - | - | - | Planned |
| EP 03 | Mar 7 | - | - | - | - | Planned |
| EP 04 | Mar 14 | - | - | - | - | Planned |
Release Pipeline
No music into silence. Every release follows the campaign checklist.
Release Timeline
Late Mar
Street Single
Hard record. Guerrilla music video in SA. Square Bizness palette.
Mid Apr
Lead Single (THE Record)
Full concept video. Full Atlantic activation. Spotify Marquee + paid media.
Late May
Second Single (Feature)
National feature (2M+ listeners) OR melodic record for mood playlists.
Early Jul
PROJECT DROP (10-14 Tracks)
The tentpole. Full Atlantic activation. Headline show in SA. Merch launch.
Late Jul
Remix / Deluxe
Best track + bigger feature. Sustain momentum into fall.
Next Release Checklist: Street Single
Song mixed and mastered
Owner: Artist / Producer
Cover art designed (Red/Black/Orange)
Owner: Designer
Music video filmed
Owner: Videographer
Music video edited and delivered
Owner: Editor
Pre-save link created (Linkfire w/ UTM)
Owner: Manager
Atlantic notified with release date + DSP pitch
Owner: Manager
3-5 teaser clips filmed
Owner: Videographer
Pre-save pushed to text list + email
Owner: SM Manager
All DSP profiles updated (bio, Canvas, photos)
Owner: Manager
Release day: IG + Reel + TikTok x3 + Stories
Owner: SM Manager + Artist
Text list blast on release day
Owner: SM Manager
First-week numbers reported to Atlantic
Owner: Manager
Feature Pipeline
| Tier | Target Artist | Status |
|---|---|---|
| National | BossMan Dlow / Tee Grizzley / NLE Choppa | Outreach |
| Texas | That Mexican OT (continued) | Relationship |
| Texas | Z-Ro / Sauce Walka | Outreach |
| Female Audience | TBD R&B artist | Not Started |
| Hispanic Bridge | TBD Latin trap | Not Started |
Atlantic Asks Tracker
| Ask | Dept | Status |
|---|---|---|
| DSP playlist pitch - current singles | Digital | Pending |
| Spotify genre tag correction | Digital | Not Submitted |
| Radio eval: Once In A While | Radio | Not Submitted |
| Sync pitch: March Madness | Sync | Pending |
| Marketing budget: lead single | Marketing | Not Submitted |
Financial Overview
Revenue tracking, expenses, and budget management
$0
Total Income
$0
Total Expenses
$0
Net Profit/Loss
$0
Pending Payments
Revenue Streams
Streaming$0
Shows / Touring$0
Merch$0
Sync / License$0
Label Advance$0
Expense Categories
Production / Studio$0
Marketing / Promo$0
Video / Content$0
Travel$0
Team / Payroll$0
Recent Transactions
All income and expenses
| Date | Description | Category | Amount | Type |
|---|
No transactions recorded yet
Weekly Accountability Scorecard
Updated every Monday. Click status badges to cycle.
Week of: February 17, 2026
Metric
Target
Actual
Status
TikTok posts published
5
-
Behind
Instagram Reels published
3
-
Behind
FoeMob Friday episode
1
-
Behind
YouTube upload
1
-
Behind
IG Stories (daily)
7
-
Behind
Posts with streaming CTA
100%
-
Behind
IG link taps
200
-
Behind
Text list signups
50
-
Behind
Atlantic check-in
1
-
Behind
6-Month Target Tracker
February - August 2026
Streaming Targets
Spotify ML (800K)412K / 800K
Spotify Followers (150K)70K / 150K
Playlist Reach (10M)6.19M / 10M
YouTube Subs (150K)89K / 150K
Social & Community
Instagram (500K)418K / 500K
TikTok (225K)176K / 225K
Text List (5,000)0 / 5,000
Merch Revenue ($25K)$0 / $25K
Action Items
Click to mark complete
Immediate (This Week)
Hire videographer / content creator
Owner: Joi | Critical hire
Set up text message list (Community app)
Owner: Joi
Update link in bio to Linkfire smart link
Owner: SM Manager / Joi
Film FoeMob Friday Episode 1
Owner: Artist + Videographer
Post 5 native TikToks this week
Owner: Artist + SM Manager
Add streaming CTA to every caption
Owner: SM Manager
This Month
Submit Atlantic playlist pitch
Owner: Joi > Atlantic Digital
Request Spotify genre tag correction
Owner: Joi > Atlantic Digital
Book professional photoshoot
Owner: Joi
Initiate national feature outreach
Owner: Joi
Pitch profile to SA Current + Houston Chronicle
Owner: Joi / Publicist
Begin merch test drop production
Owner: Joi
Industry Network
Contact database, relationships, and follow-up tracking
0
Total Contacts
0
Label / Industry
0
Booking / Venues
0
Artists / Features
Key Contacts
AT
Atlantic Records
Label Partner
Add contacts using the form above
Follow-Up Queue
Contacts with pending follow-ups will appear here.
Add notes to contacts to track relationship status
Add notes to contacts to track relationship status
Operations & Automation
What runs itself vs. what needs you
7
Fully Autonomous
8
Semi-Autonomous
6
Human Required
Fully Autonomous No Human Needed
Instagram data pull (followers, posts, bio)
On demand
update_streaming.py
AutoTikTok data pull (followers, likes, videos)
On demand
update_streaming.py
AutoSpotify data pull (followers, popularity, tracks)
On demand
update_streaming.py
AutoYouTube data pull (subs, views, count)
On demand
update_streaming.py
AutoDashboard data refresh
Hourly
Auto-refresh
AutoData backup (10 versions per collection)
Every save
server.py
AutoGoogle Sheets sync (scorecard, action items)
Configurable
Dashboard JS
AutoSemi-Autonomous Review Required
Weekly metrics report compilation
Weekly
Manager reviews
SemiContent calendar population
Weekly
SM Manager sets, system tracks
SemiScorecard status updates
Daily
Team updates, dashboard displays
SemiShow calendar / booking management
As needed
Manager enters, system organizes
SemiFinancial tracking (income/expenses)
As occurs
Manager logs, system calculates
SemiContact database maintenance
Ongoing
Manager adds, system organizes
SemiRelease checklist tracking
Per release
Team checks off, dashboard tracks
SemiAtlantic report generation
Monthly
Data auto-compiled, manager reviews
SemiHuman Required Manager Only
Atlantic Records communication
Weekly
Joi Coleman
HumanFeature artist outreach & negotiation
Ongoing
Joi Coleman
HumanCreative direction & approval
Per project
Joi + Artist
HumanContract review & deal negotiation
As needed
Joi + Legal
HumanHiring decisions (videographer, SM, etc.)
As needed
Joi Coleman
HumanArtist check-ins & motivation
Weekly
Joi Coleman
HumanTeam & Roles
Who owns what. No ambiguity.
Core Team
JC
Joi Coleman
Manager / CEO - Torch Music Group
Strategy, Atlantic relations, financial, hiring, approvals
FM
RNB.FOEMOB
Artist
Music creation, freestyles, on-camera content, live performance
VC
TBD - Videographer
Content Creator / Videographer
Film 2-3x/week, FoeMob Friday, BTS, SA content
VE
TBD - Video Editor
Video Editor (remote OK)
IG Reels, TikToks, YT Shorts, long-form. 48hr turnaround
SM
TBD - Social Media Manager
Social Media Manager (part-time start)
Scheduling, captions, CTAs, analytics, community
Extended Team
BA
TBD - Booking Agent
Booking Agent
PR
TBD - Publicist
Publicist (Phase 2)
AT
Atlantic Records
Label Partner
Manager Weekly Rhythm
| Day | Focus |
|---|---|
| Monday | Pull metrics. Review content calendar. Atlantic check-in |
| Tuesday | Approve content. Verify CTAs in every caption |
| Wednesday | Industry outreach: features, press, booking, brands |
| Thursday | Financial review: merch, streaming, budget. Advance shows |
| Friday | FoeMob Friday drops. Monitor engagement. Artist check-in |
| Weekend | Light monitoring. Catch viral moments. Rest |
Reports
Auto-generated from dashboard data
Weekly Report
Platform metrics snapshot
Content scorecard results
Action item progress
Upcoming events
Content scorecard results
Action item progress
Upcoming events
Atlantic Monthly Update
Streaming growth summary
Content performance
Release pipeline status
Upcoming asks
Content performance
Release pipeline status
Upcoming asks
Financial Summary
Revenue by category
Expense breakdown
Net profit/loss
Budget forecast
Expense breakdown
Net profit/loss
Budget forecast
Generated Report
Click a report type above to generate. Reports use live data from the dashboard.